Coupons VS Discounts VS Specials in OpenCart: What is the Difference?
There are many different promotional methods for an online store. The most effective ones are those that offer some possibilities for clients to save some money.
Retailers often lower their prices to keep up with competitors or with the aim to raise the interest to particular products to get more orders. In OpenCart there are included the possibilities to temporarily reduce the price with the help of discounts, specials and coupons. However, there exists a common misconception is that these notions are interchangeable. On one hand, they all are effective pricing methods, but on the other hand, there are a few major differences between them.
Have a look at explanation of these promotion methods usages and their main difference outlined below.
Discounts
Generally, discount is used to decrease the price of a current product, but only on condition that a customer buys more than indicated number of one and the same item. In other words, if you buy one piece, it’s cost is $100, but if you buy, let’s say, three and more pieces, then each would cost $89. This is great way for client to save in case he/she needs a few copies of one and the same entity. The more customers buy, the more they save. The discount option can also be targeted on a designated customer group. This can be a long-term pricing strategy as well as time-limited.
Specials
A special is a price of the product you put on sale. It is lower price comparing to ordinary cost of the item and is usually available for limited period of time. For example, a product may have cost $100, but let’s say during holiday weekends with the help of specials option in OpenCart you can set the price to $95. That way customers see the “old price – new price”. Usually this difference provokes them to buy a product, as there is the chance to save. This type of pricing is better used as a short-term tactic during the holiday period, sales week or to keep up with competitor’s price cut.
Coupons
Coupons provide you the possibility to further lower the price of products by using unique codes. Basically, these are special short texts which customers enter on the checkout page to get the total order price reduced. You can also set a start and end date plus limit the number of times the coupon code is used.
Is It Possible to Use Special, Discount and Coupon Together?
Yes, however if promotional rules overlap, then special price has got higher priority than discount and it’a value is taken into account and discount is ignored.
The reason is because discounts are considered to be set for longer periods of time while specials for shorter ones (special events, discount week, black friday, etc.). In this case when a product has both discount and special set, the special is used.
Coupon in its turn can be applied along with special as well as discount.
Discount, Special and Coupon: Comparison
Criteria
|
Discount
|
Special
|
Coupon
|
Where available
|
At Product Page
|
A Product Page
|
At checkout (if you have code)
|
Can be added to
|
Individual Products
|
Individual Products
|
Individual Products +
Goods from definite category
|
Quantity reduction
|
Yes
|
No
|
No
|
Possibility to make percentage reductions
|
No
|
No
|
Yes
|
Who can use them
|
Customers of certain client groups
|
Customers of certain client groups
|
All who have the code
|
Need to be applied additionally
|
No
|
No
|
Yes
|
Possibility to limit amount of usages
|
No
|
No
|
Yes
|
It takes a little bit of practice, but hope that this tutorial helped you understand pricing tactics better. Use discounts, specials and coupons to raise buying initiative of your clients!
Need to be able to add and manage them easier? The following article will be useful -
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